#Customer Experience - User Analysis, user journey, persona, roadmaps and more
One of the most important part of any company strategy today is to understand users' journeys.
This is without doubt where a company can find how to disrupt a market or avoid being disrupted.
Typically, i focus on in depth analysis of customers with quantitative and qualitative data to then define customer segments and personas.
Customer journeys and personas have become extremely powerful tools to advise on company strategy, campaign communications, and branding. They also lead to roadmaps and blue prints in order for companies to understand better how to adapt to their customers' needs and optimized experience with them.
