//L'Oréal Luxe movie on international retail strategy - CONFIDENTIAL

The intent of the movie was to introduce L'Oreal new strategy to the sales and marketing team. Unfortunately, for that reason, I am not allowed to show the movie.

Context : After studying retailers strategy in the US, Japan, London, Paris, the movie made a comparison of merchandising techniques and advise for an optimum luxury presentation at retail.

Achievements : Studied markets on sites, adapted scenario with my business background, found relevant and famous specialists from the cosmetic and luxury industry in targeted regions, convinced them to act in the movie, organized production in Asia, US, London and Paris, managed project till clients' presentation. Translated movie from French to English.

Results : movie was introduced at the beginning of the L'Oreal Luxe convention meeting. It clearly stated visually what management had to present to a 400 international sales and marketing crowd from all over the world.